Director of Strategic Academic Marketing and Communication
Old Dominion University
Norfolk, VA
Full-time
Advertising / Marketing / Public Relations
Posted on April 4, 2024
Posting Details
Posting Details
Job Title
Director of Strategic Academic Marketing and Communication
Department
UNIVERSITY MARKETING
Position Number
FP328A
Location
Norfolk, VA
Job Summary
The Director of Strategic Academic Communications and Marketing is responsible for strategic communication across ODU's colleges to their key audiences, including current students, prospective students, faculty, community/business leaders, and alumni. This position establishes service levels for college communications; integrates college efforts with the university's communications strategy; and surfaces important academic successes, opportunities, and research to other University Communications team members for inclusion in university-level stories and channels (social media, video, marketing, university news).
Position Type
FullTime
Type of Recruitment
General Public
Minimum Qualifications
Job Open Date
12/04/2023
Open Until Filled
Yes
Application Review Date
01/03/2024
Job Close Date
Special Instructions to Applicants / Additional Materials Required
Criminal Background Check
The final candidate is required to complete a criminal history check.
Department Information
The Office of University Communications promotes the academic purpose, strategic plan, and initiatives of Old Dominion University among its many constituents by communicating the University's accomplishments, sharing its vision for the future, and engaging members of the Monarch family in partnerships to achieve its goals.
University Communications provides the following services among others:
It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.
Reasonable Accommodation Request
If you are an individual with a disability and require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141.
Pay Transparency Nondiscrimination Provision
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or consistent with contractor's legal duty to furnish information.
ODU Statement
Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia's economy.
Applicant Documents
Required Documents
Required fields are indicated with an asterisk (*).
Posting Details
Job Title
Director of Strategic Academic Marketing and Communication
Department
UNIVERSITY MARKETING
Position Number
FP328A
Location
Norfolk, VA
Job Summary
The Director of Strategic Academic Communications and Marketing is responsible for strategic communication across ODU's colleges to their key audiences, including current students, prospective students, faculty, community/business leaders, and alumni. This position establishes service levels for college communications; integrates college efforts with the university's communications strategy; and surfaces important academic successes, opportunities, and research to other University Communications team members for inclusion in university-level stories and channels (social media, video, marketing, university news).
Position Type
FullTime
Type of Recruitment
General Public
Minimum Qualifications
- Master's degree with an emphasis in communications, marketing, journalism, or related field. Or a BA/BS degree with an emphasis in communications, marketing, journalism, or a related field with work experience equivalent to a master's degree in a related field.
- Demonstrated creativity, invention, imagination, originality, and talent in branding, digital marketing, message development, and strategic marketing.
- Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.
- Some experience executing integrated communication efforts for a complex, multifaceted organization.
- Some experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging.
- Considerable experience working in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
- Considerable experience in coordinating and developing communications across a variety of marketing channels.
- An in-depth understanding of best practices in content development and delivery.
- Expertise in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand and brand messaging.
- Some experience in all aspects of public communications including, strategy, planning, project management, editing, and publishing.
- Considerable experience executing integrated communication efforts for a complex, multifaceted organization.
- Considerable experience in message development, visual branding, journey mapping, and audience identification and segmentation.
Job Open Date
12/04/2023
Open Until Filled
Yes
Application Review Date
01/03/2024
Job Close Date
Special Instructions to Applicants / Additional Materials Required
Criminal Background Check
The final candidate is required to complete a criminal history check.
Department Information
The Office of University Communications promotes the academic purpose, strategic plan, and initiatives of Old Dominion University among its many constituents by communicating the University's accomplishments, sharing its vision for the future, and engaging members of the Monarch family in partnerships to achieve its goals.
University Communications provides the following services among others:
- Brand building
- Campaign strategy and execution
- Print collateral creation and distribution
- Paid media buying
- Advertising metrics and analytics
- Public Relations and News media relations
It is the policy of Old Dominion University to provide equal employment, educational and social opportunities for all persons, without regard to race (or traits historically associated with race including hair texture, hair type, and protective hairstyles such as braids, locks, and twists), color, religion, sex or gender (including pregnancy, childbirth, or related medical conditions), national origin, gender identity or expression, age, veteran status, disability, political affiliation, sexual orientation or genetic information. Individuals from minoritized communities, women, veterans and individuals with disabilities are encouraged to apply.
Reasonable Accommodation Request
If you are an individual with a disability and require reasonable accommodation, please contact the Office of Institutional Equity & Diversity at (757) 683-3141.
Pay Transparency Nondiscrimination Provision
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or consistent with contractor's legal duty to furnish information.
ODU Statement
Old Dominion University, located in Norfolk, is Virginia's forward-focused public doctoral research university with more than 23,000 students, a top R1 research ranking, rigorous academics, an energetic residential community and initiatives that contribute $2.6 billion annually to Virginia's economy.
Applicant Documents
Required Documents
- Resume
- Cover Letter/Letter of Application
Required fields are indicated with an asterisk (*).
