Public Relations Manager
The National Board of Chiropractic Examiners (NBCE) is the international testing agency for the chiropractic profession. The NBCE develops, administers, and scores standardized exams that assess knowledge, higher-level cognitive abilities, and problem-solving in various basic science and clinical science subjects.
What do we do?
NBCE exams offer assurance to the general public that a chiropractor, regardless of what school they attended or where they were licensed, has demonstrated a baseline of knowledge as well as ability in diagnosis, diagnostic imaging, principles of chiropractic, associated clinical sciences, and chiropractic practice. Candidates typically take NBCE exams before graduating from chiropractic college. Exam scores are made available to licensing authorities within and outside the United States. In the U.S., all 50 states either accept or require candidates to pass Parts I, II, III, and IV for licensure.
ROLE SUMMARY:
The Public Relations Manager (PRM) is responsible for creating and promoting the public's perception of the NBCE by building a strong corporate identity and brand. In addition to strategic planning, the PRM will need to be actively involved in writing, graphic design, website design, marketing, promotion, desktop publishing, and display advertising in order to promote the objectives, products, and services of the NBCE. The PRM is also responsible to lead and manage department staff; currently it is a department of two, the PRM and a Public Relations Specialist.
OVERVIEW OF ESSENTIAL JOB DUTIES:
- Develop an annual Public Relations strategy with specific communication plans and objectives.
- Design and publish the NBCE's annual report.
- Design and manage the NBCE's branding kit. Work with a graphic designer or other vendors/contractors to build a catalog of brand-related or themed content for publications.
- Assist the Executive Department in coordinating and promoting events.
- Prepare presentations and scripts for the Chief Executive Officer (CEO), Board of Directors, and other NBCE leadership.
- Write, review and edit press releases and other information for stakeholders or media.
- Identify and manage audience groups. Enter and update all corporate contact lists in the email platform to ensure that they are accurate and complete at all times.
- Create advertising and promotional programs. Build social media campaigns to promote NBCE initiatives such as our scholarship program.
- Manage the content on all NBCE websites.
Education & Experience
Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field, or equivalent experience and knowledge directly related to this position.
At least five (5) years of experience working in Public Relations.
Experience with Public Relations strategy development and building communication plans.
Experience working with design software such as Adobe InDesign, Canva, Microsoft Publisher, Visme, etc.
In-depth experience with a customer (or other type) information management system (IMS). Demonstrated experience developing and generating reports to organize and produce information that aids in the decision-making process.
Experience working with communication platforms such as Constant Contact or Mailchimp.
Knowledge, Skills & Abilities
Demonstrated ability to write and provide final edits to professional or technical communications at an advanced level.
Strong attention to detail.
Excellent presentation and public speaking skills.
Advanced interpersonal skills.
Tactical mastery of social media platforms.
Demonstrated ability or experience acting as an agent for change; willingness to participate in a learning environment and foster and support change.
Ability to work on multiple projects at the same time and handle a fast-paced environment while staying calm under pressure.
Availability outside of normal business hours (nights and some weekends) to respond to emerging situations or provide coverage for events as needed.
PREFERRED QUALIFICATIONS:
Strong preference for non-profit industry experience.
Experience implementing a customer (or other type) Information Management System.
Any offer of employment is contingent upon the candidate's satisfactory completion of the NBCE's pre-employment, post-offer screening process, including a background check (criminal history), motor vehicle record check, and drug screen.
The NBCE is an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, pregnancy, disability, military status, genetic information, and other characteristics protected by applicable state and local laws.
Salary Range: $ 76,160 - $ 114,240 per year based on qualifications and experience.
BENEFITS (waiting periods may apply):
Medical, Dental & Vision Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Life & Accidental Death & Dismemberment Insurance
Short & Long-term Disability Insurance
Paid Vacation, Sick & Holidays
Wellness Reimbursement Program
Employee Assistance Program
401(k) Retirement Plan